What promotional strategy does Panda Express often utilize?

Panda Express frequently employs bundled meals and limited-time promotions as a key promotional strategy. This approach allows them to create attractive meal options that appeal to customers looking for value and convenience. Bundled meals often consist of several items offered at a reduced price, making the meals more appealing and encouraging customers to purchase more than they might typically choose. Limited-time promotions create a sense of urgency and excitement around trying new or seasonal dishes, which can drive traffic to the restaurants and enhance customer engagement.

By utilizing these strategies, Panda Express not only boosts sales during promotional periods but also keeps their menu dynamic and interesting, encouraging repeat visits from customers eager to try new items or take advantage of special offers. This tactic aligns with common consumer behaviors that favor value and novelty, effectively increasing customer satisfaction and loyalty.