What is the main draw for Panda Express's loyalty program?

The main draw for Panda Express's loyalty program is the rewards points for purchases and exclusive offers. Loyalty programs typically aim to incentivize customers to return and make frequent purchases, and earning points for each transaction is a straightforward way to create that engagement. As customers accumulate points, they can redeem them for various rewards, enhancing their overall experience. Additionally, exclusive offers provide members with special promotions that are not available to non-members, further driving the desire to participate in the program. This approach effectively combines immediate gratification through rewards with the potential for future savings, making it appealing for repeat customers.

In contrast, exclusive events and tastings may be attractive but they typically have a narrower appeal compared to the broader benefits offered through rewards points. Free merchandise with every order is less common in loyalty programs due to the variability in product margins and may not drive consistent behavior. Discounted meals on specific days might attract customers on certain occasions but don't cultivate the ongoing engagement that a points-based system fosters. Thus, the rewards points and exclusive offers form the core of enticing customers to join and actively participate in the loyalty program.