What can lead to a bigger bonus for store management?

Increasing sales and managing costs better is essential for improving the overall profitability of a store, which directly impacts the potential for a bigger bonus for store management. When sales increase, it typically means that more products are being sold, leading to higher revenue. Simultaneously managing costs effectively ensures that expenses do not grow at the same pace as sales. This combination allows for greater profit margins, and higher profits often result in increased bonuses for management as they are usually tied to performance metrics that highlight revenue growth and cost management.

Other options do not necessarily contribute to a higher bonus in the same way. Reducing staff training might lead to immediate cost savings but could negatively affect service quality and operational efficiency over time. Cutting down on advertising expenses may save money initially but could limit the store's exposure to potential customers, consequently reducing sales in the long run. Maintaining fixed costs regardless of sales might seem stable, but it does not leverage the opportunity for growth; if sales increase but costs remain inflexible, the store would miss out on optimizing profitability, which is critical for bonuses based on performance.